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(Accelerated) BSc (Hons) Business (Marketing)
May 26, 2017

(Accelerated) BSc (Hons) Business (Public Relations)

(Accelerated) BSc (Hons) Business (Public Relations)

Full-time undergraduate (2 years)

 

Tuition Fees

for 2018 Entry:

Tuition (Per Year)

UK Price / EU
£6 000
Course Duration: 2 Years
Entry Dates in 2018: 04 January,
15 March,
07 June,
30 August,
15 November

At LCIBS our BSc (Hons) Business (Public Relations) is designed to provide students with the skill set and qualification to pursue a professional career in the Public Relations sector post-graduation.

This skill set is developed through modules such as Public Relations and the Media, Integrated Marketing Communications, Corporate and Consumer PR, Public Relations and Public Affairs, Evaluation and Measurement in PR and Legal and Ethical Issues PR. The depth of knowledge gained evolves throughout the course developing core skills such as writing, strategic planning and digital communications that enable a successful vocation within the PR sector.


English language requirements:
English proficiency of IELTS 6.0 (with a minimum of 5.5 in each component) or an equivalent recognised exam.
(Accelerated) BSc (Hons) Business (Public Relations) Programme Structure – (FHEQ) Level 4

(FHEQ) Level 4
(Accelerated) BSc (Hons) Business (Public Relations)

Modules
Credit Points
Organisational Behaviour 15
Marketing in Action 15
Finance and Accounting 15
Human Resource Management 15
Personal Development Planning (Personal) 15
Simulation for Business Start-up 15
Public Relations & the media 15
Integrated marketing communications 15
Total level credits 120

Exit award CertHE 120 credits

(Accelerated) BSc (Hons) Business (Public Relations) Programme Structure – (FHEQ) Level 5

(FHEQ) Level 5
(Accelerated) BSc (Hons) Business (Public Relations)

Modules
Credit Points
Economics 15
Ethics, Corporate Social Responsibility and Reputation 15
Business Communications 15
Human Resource Management Learning & Development 15
Simulation for Business Development 15
Personal Development Planning (Professional) 15
Public Relations and affairs 15
Corporate and consumer PR 15
Total level credits 120

Exit award level 5 DipHE 240 Credits

(Accelerated) BSc (Hons) Business (Public Relations) Programme Structure – (FHEQ) Level 6

(FHEQ) Level 6
(Accelerated) BSc (Hons) Business (Public Relations)

Modules
Credit Points
Business Research Methods 15
Strategic Management 15
Dissertation 45
Personal and Professional Development (Employability) 15
Evaluation and Measurement in PR 15
Legal and Ethical Issues in PR 15
Total level credits 120

Total programme credits

360

Progression route

The (Accelerated) BSc (Hons) Degree at LCIBS is awarded after a full-time study course on a range of selected courses. On successful completion of the programme, the student can progress onto one of Masters programmes at LCIBS.

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