Business communication skills
Business Communication Skills
January 28, 2019
Problem Solving and decision making
Problem Solving and Decision Making
January 28, 2019
Executive Short Course

Crisis Management

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A crisis is an event which threatens the reputational standing, financial security and even the existence of a company or organisation.

Fees: £545 / R9 995 / $690 (includes tuition, instruction material, lunches and refreshments)

London / Ghana DATES: 18 - 29 Jun 2019
SA / Botswana DATES: 15 - 16 Oct 2019
CAMPUSES: London, Botswana, Ghana, Durban, Cape Town
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Who should attend

  • Middle to senior managers
  • Team leaders
  • Purchasing managers
  • Sales managers
  • Marketing professionals
  • Entrepreneurs
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Crisis managers must possess particular leadership and communication skills to effectively detect, contain and prevent different types of internal and external crisis. A crisis manager must also devise and deploy a business continuity plan which 1) incorporates the lessons learned during previous crises; 2) implements actions to secure sufficient levels of organisational functionality during present crises, and; 3) minimises organisational exposure to future crises. This course provides participants with an understanding of the means and ends of crisis management through group work and the detailed analysis of relevant case studies. It aims to provide them with context-specific crisis management strategies so they can identify, mitigate and / or resolve the causes and effects of harmful crisis situations.


Focus Areas

  • The difference between crisis management and risk management
  • Lerbinger’s 8 types of crisis
  • Sudden crises: black swan events
  • Smouldering crises: organisational mismanagement and institutional dysfunction
  • Crisis leadership: sense-making, decision-making, meaning-making and crisis termination
  • Crisis communication strategies: pre-crisis, crisis and post-crisis
  • Crisis management and internal communication: structural-functional systems theory
  • Crisis management and external communication: public relations and social media
  • Contingency planning and the crisis mind-set
  • Business Impact Analysis: identifying core organisational functions
  • Business Continuity Planning: achieving organisational resilience and recovery

How will you benefit?

At the end of the programme, you will be able to:

  • Differentiate between a crisis, a failure and an incident
  • Communicate effectively with internal and external actors before, during and after a crisis
  • Enact strategies to prevent or contain smouldering and sudden crises
  • Minimise organisational exposure to future crises
  • Develop a coherent and expansive Business Continuity Plan
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