Professional Business English Programme
Professional Business English Programme
January 28, 2019
Business communication skills
Business Communication Skills
January 28, 2019
Executive Short Course

Disruptive Selling

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The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer.

Fees: £285 / R5 250 / $365 (includes tuition, instruction material, lunches and refreshments)

DURATION: 1 Day
DATE: 20 Jun 2019
CAMPUSES: London, Ghana, Durban, Cape Town, Johannesburg
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Scope

Focus Areas

  • Keeping up with the empowered customer
  • Futureproofing sales, marketing and customer service
  • Using CRM and marketing automation to gain competitive advantage
  • Catching up and leading the way in business model innovation
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Course

Overview

The international programme in Disruptive Selling helps companies and their sales teams transform themselves to the new age of selling, by matching supply and demand in innovative ways. The course will unpack disruptive selling concepts and show how they can be applied using the right combination of factors. These include an understanding of what motivates customers’ corresponding value propositions, appropriate organisational structures, and the right overarching business culture. The programme covers case studies and examples from disruptive organisations such as AirBnB, Zalando and Bol.com. The programme will empower delegates to look critically at their organisations and commercial interaction models, and begin their own disruptive selling journeys. At the end of the course participants will be provided with clearly explained frameworks on disruptive selling, and practical guidelines that will allow them to get started immediately.
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Who should attend

  • Strategic Business Owners
  • Business Development Directors / Managers
  • Marketing Directors / Managers
  • Sales Directors / Managers
  • Sales Executives
  • Any Business Professional who would like to gain a better understanding of the disruptive concepts in an ever changing world
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How will you benefit?

At the end of the programme, you will be able to:

  • Keep-up with ever increasing expectations of the empowered customer
  • Organise sales, marketing and customer service more efficiently via CRM and automation
  • Discover how to benefit from the Disruptive Selling window of opportunity to become a leader in your industry
 
 
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