The international programme in Disruptive Selling
helps companies and their sales teams transform themselves to the new age of selling, by matching supply and demand in innovative ways. The course will unpack disruptive selling concepts and show how they can be applied using the right combination of factors. These include an understanding of what motivates customers’ corresponding value propositions, appropriate organisational structures, and the right overarching business culture.
covers case studies and examples from disruptive organisations such as AirBnB, Zalando and Bol.com. The programme will empower delegates to look critically at their organisations and commercial interaction models, and begin their own disruptive selling journeys.
At the end of the course participants will be provided with clearly explained frameworks on disruptive selling, and practical guidelines that will allow them to get started immediately.