Meet the team


Elton Daddow

Head of Student Experience

Elton is our Head of Student Experience. Prior to joining LCIBS in 2018 Elton spent over 15 years at FTSE 100 Company Pearson during which time he worked in partnership with Higher Education providers across the UK & Ireland in support of their long term strategic goals around student attainment, retention, engagement and employability. This involved embedding faculty and institution-wide resources into teaching and learning with a demonstrable impact on the student experience, and supporting the development and delivery of online courses at scale. Latterly, Elton managed the Short Course Sales Team at Pearson's own College in addition to mentoring and coaching undergraduate business and creative industries students, and delivering guest lectures.


Ioannis Dermitzakis

Associate Dean, Development and Delivery

Ioannis is a Senior Lecturer in Business and Management with 10 years in Higher Education and with 20 years of industry experience in supply chain and related fields. A fellow of the HEA and Fellow of the Chartered Management Institute. Ioannis has the ability to develop excellent rapport with people of all ages. He engages with students, whatever age and background they come from, and he is talented at teaching simple concepts, as well as complex topics. Due to his extensive background as a manager in various roles, his teaching is informed by his experience which brings a valuable and different dimension to the experience for students.


Payal Raina

LCIBS Faculty

Payal works as a Global Head of Marketing at Torstone Technology and is responsible for leading Torstone’s global marketing and branding initiatives as well as internal and external communications for the company. She has over a decade of experience in B2B marketing for global financial and technology companies including Microsoft, General Electric and Barclays. Payal has a wealth of experience implementing successful marketing strategies, building brands and subsequently increasing revenues of global businesses. She is also a member of The Marketing Forum faculty, through which she presents Chartered Institute of Marketing (CIM) certified courses. Payal has a postgraduate degree in Marketing Management from Canada, and an MBA and BBA degree in Marketing from India.


Ana Rita Santos de Lima

Lecturer: English and Foundation

Ana Rita has a background in Law and HR and has over 10 years of English Language Teaching experience. Having been born in Brazil and moving to London in 2008, she understands the importance of learning a foreign language and being able to communicate in different parts of the world Ana gained her English teaching qualification in 2011 and worked in a language school for 6 years in London. She also worked as a teacher and pedagogical assistant in a school in Brazil for 7 years.

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